Tag Archives: talent agency

The Key Terms You Need to Know As an Actor or Model

Max Agency is a successful model and talent management agency in Toronto. Max places it’s talent with a wide spectrum of companies such as Nike, Coca Cola, Sony, McDonald’s , Hugo Boss,  and L’Oreal  just to name a few.

With so many talent auditioning and being booked daily, we wanted to share some definitions of the jargon that gets used on a daily basis within the agency.

These terms are extremely valuable to understand for every working actor and model in the business.

Self Tape or EcoCast

A self tape audition (frequently referred to as an EcoCast as well) is essentially a video audition. This is not done in person but rather the talent films their audition from home on a camera or phone to be submitted electronically. The self tape audition is growing in popularity so chances are you will have to do one at some point. For tips on how to create the best self tape, check out Max’s Top 5 Tips!

Slate

In almost every audition scenario, you will be asked to slate. What this means is to introduce yourself, which agency represents you and often times your role. This is the first impression you make on the casting directors so you must always be clear and professional. You may often times be asked to show your profiles or your hands during this time as well. Simply follow direction while staying calm and confident.

SOC Roles

SOC stands for Silent-On-Camera. What this means is that you are auditioning for a role that has no lines. You will simply be using your facial expressions or physical actions for the role. This is very common in commercials especially. Even though you do not have lines for an SOC role, still make sure to practice your facial reactions before the audition!

PP Roles

PP stands for Principal Performer. What this means is that you are the star. You will be the main performer in the centre of the commercial and have a lot of screen time. Often times this performer will be the ones with important lines or the one demonstrating the product/service.

Callback or Recall

A callback audition is a second audition for the same role or project you previously auditioned for. What this means is that the casting director/clients liked you and want to see you again before they make the final decision. It is like making it on to the next round. Perhaps you did a self tape the first time and now they want to see you in person, or vice versa? Either way, it is a very good sign to get a callback, however there’s still a chance you won’t be booked.

Holds

If your agent calls to put you “on hold”, this is a very good thing, however it does not mean you are booked quite yet. Being put on hold means the clients like you and might want to book you but are not 100% sure yet. It might mean they are still deciding between you and someone else for the role or perhaps you are the backup incase their first choice is unavailable. This also means you must keep the shoot dates open and available for them in the case that you are booked. They will either release you from the hold or book you once a decision is made.

Release

When you are released from a hold, it means the producers have decided to go in another direction and do not wish to hire you. You are free once again on the hold dates to do as you’d like. While this is disappointing, you should still be proud to have been put on hold in the first place because that means they did like you and you were close to booking the part.

Booking

Getting a booking means you are getting hired for the part. You may have been put on hold first or they may have booked you right away. This means you were available for the necessary shoot dates and they liked you the most. From here you will attend any fittings required and then the actual shoot! Your agent will be in touch will all the details on location, wardrobe, makeup, etc.

Buyout

A buyout is a flat payment made to you for a job (commercial/photoshoot/etc.) instead of getting paid residuals every time they use the work. In other words, you are only paid once up front for your work which they are free to use for a certain length of time. This payment is normally quite high for a short amount of work since they are able to use the commercial or stills as many times as they want within the time frame they paid for.

We hope these definitions helped any new actors who may have been confused when hearing these terms.

If there are any other words or acronyms that confuse you, let us know and we’ll be more than happy to explain!

For more tips on the industry,  be sure to follow us on FacebookInstagram and Twitter and tune in every week to the blog!

To see our awesome talent check out our roster at http://www.maxagency.com/

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php

 

Max Agency Featured New Talent: Anais H!

Max Agency is proud to present one of our new and adorable talents: Anais H!

Anais loves to be in front of a camera as she is not shy at all! A total people person, Anais loves to socialize and be the centre of attention.

“She comes alive in front of a camera,” Anais’s mother says proudly.

Anais truly loves a challenge and never backs down. During her photoshoot outdoors, she did not let the bugs or wildlife get her down. She kept that beautiful smile on her face and kept working it!

When she sees her professional photos, Anais’s mother says, “She is going to want to sleep with them!” Anais is very excited to act/model and very proud of her photos!

Other activities she loves to do are dance (specifically ballet), sing and swim! She is one energetic young lady and Max is thrilled to have her join the team!

Instagram: @miss.ava.eve

If your child loves to be in front of a camera as much as Anais, submit them to join our roster now! http://www.maxagency.com/application.php

Max Agency is a top Toronto talent agency representing menwomen and children. Max Agency is involved in providing actors, models and entertainers for the film, television, fashion and advertising industries as well as appearance in trade shows, promotions and special events.

For more daily content, follow us on FacebookInstagram and Twitter! Never miss a moment with MAX Agency!

For more of our awesome talent check out our roster at http://www.maxagency.com/

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php

Top Tips to Survive TIFF 2018

If you’re someone whose been attending TIFF for years, then chances are you have your strategies locked down. But for beginner TIFF goers, Max Agency decided to share our Top  TIFF Tips to Survive the 2018 festival!

Plan Your Schedule In Advance

The official schedule for TIFF 2018 movies was released to the public on August 21st. Since the festival does not begin until September, this gives you lots of time to plan which movies you want to see and at what times. This is recommended as once tickets go on sale, many of the screenings will sell out, especially if it’s highly anticipated! This also allows you to book time off of work if needed and know what times on the weekends to keep available!

Pack Smart

Attending the festival can take up a lot of time due to waiting in lines, waiting for red carpets, celebrity hunting or actually seeing films. Therefore, you must pack a bag that includes all the necessities! For example: snacks, sunscreen, portable charger, camera, water, something you want an actor to sign! Also don’t forget to wear comfortable shoes as you could be on your feet for most of the day. These things are needed for a packed movie schedule or if you plan on waiting for red carpet or rush lines!

Be Open Minded Regarding Films

While it may be tempting to only see the films featuring the biggest Hollywood celebrities, we propose having an open mind to the other films TIFF has to offer. There are short films, documentaries, foreign films, etc. Take advantage of the festival and see films you wouldn’t normally be able to see in theatres/ones that do not get wide releases. With so much variety to choose from, we dare you to step out of your comfort zone a little!

Take Advantage of What’s Available

With many different types of screenings happening at the festival, we encourage you to take advantage of every opportunity possible. Take note of which screenings have Q&As where you can ask a question to the director or cast. If a film’s sold out, stand in the rush line and make a day of it. Attend a red carpet to get a glimpse of the stars or maybe even an autograph. There is so much to do at TIFF, make sure you see it all.

Have Fun!

Cliché as it is, going into the festival with a positive attitude will make the experience so much better. Make friends with the people in line to make the time go by faster. Chat with the volunteers. Be friendly and make the most of the experience!

Good luck to all the TIFF attendees this year! Let us know what your #1 tip for attending the festival would be?

 

Max Agency is a successful model and talent management agency in Canada representing menwomen and children. Max Agency is involved in providing actors, models and entertainers for the film, television, fashion and advertising industries as well as appearance in trade shows, promotions and special events.

For more daily content,  be sure to follow us on FacebookInstagram and Twitter and tune in every week to the blog!

For more of our awesome talent check out our roster at http://www.maxagency.com/

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php