Tag Archives: talent agency

A Guide On How To Stay Safe This Halloween

Max Agency is a successful model and talent management agency in Toronto and a lot of the talent we represent are children.  As Halloween is in less than a week, we thought we’d share some safety tips for all the parents of children going out trick-or-treating! We want the talent on our roster to stay safe this Halloween!

Photo credit: moneybusinessimages
#1. Walk on the sidewalks, not the roads.

While it may be tempting to be running back and forth across the roads to visit houses on both sides of the street, make sure your children are staying on the sidewalks.  While it is a special day, there are still people driving on the roads who may not see your children in time.  If you must cross the street, wait until you are at a street corner and be sure to look both ways!

#2. Have an adult present while trick-or-treating.

If your child is still under the age of 12, make sure you are going out with them or another adult you trust is. Young children need supervision especially at night when interacting with strangers.

#3. Keep the costumes safe.

Some ways to keep kids’ costumes safe include avoiding masks, keeping them light coloured if possible, and making sure the costumes fit to avoid trips or falls. Making kids carry a flashlight or other glow in the dark items is also a smart idea.

#4. Dress warm.

It is officially fall and the weather is getting cooler. Even though it may not necessarily go with the costume, make sure your child is layering up. Whether that is wearing a sweater on top of their costume or long sleeves under, make sure your kids are staying warm!

#5. For children: do not go into a stranger’s home.

Do not allow your children to enter a stranger’s home and if you are not with your child when trick-or-treating, make sure to teach them not to do so!

#6. Do not let your kids eat any candy before they get home.

Do not allow your children to consume any of their treats before you get home so you can properly inspect it and ensure they are safe. Also, instill that message into your kids who are trick-or-treating on their own so they stay safe as well.

#7. Put your child’s name, address and phone number on their costumes.

In case you get separated from your child, it doesn’t hurt to attach your information to them so whoever finds them can return them to you safely.

#8. Bring a cellphone with you.

As a parent you should always have a cellphone on you in case of an emergency. If you have a child trick-or-treating on their own, make sure they have one as well.

We hope everyone has a safe Halloween!

Max Agency is a successful model and talent management agency in Canada representing men, women and children. Max Agency is involved in providing actors, models and entertainers for the film, television, fashion and advertising industries as well as appearance in trade shows, promotions and special events.

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php

For more daily content, follow us on FacebookInstagram and Twitter! Never miss a moment with MAX Agency!

To see our awesome talent check out our roster at http://www.maxagency.com/

Acting Tips: A Helpful Way to Memorize Your Lines

#TipTuesday is a series Max Agency — one of the top Toronto modeling agencies  — will be doing every week where we share helpful tips for the industry! This could be tips on auditions, bookings, beauty, fashion and more!

This week’s tip is: Write out your lines to help you memorize them.

If you come across a particularly difficult script to memorize, one way to make it easier is to physically write the lines out on paper. You are exposing yourself to the lines once again while also going through it at a slower pace which will help them to better sink in.

For more industry/style tips,  be sure to follow us on FacebookInstagram and Twitter and tune in every week to the blog!

To see our awesome talent check out our roster at http://www.maxagency.com/

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php

The Key Terms You Need to Know As an Actor or Model

Max Agency is a successful model and talent management agency in Toronto. Max places it’s talent with a wide spectrum of companies such as Nike, Coca Cola, Sony, McDonald’s , Hugo Boss,  and L’Oreal  just to name a few.

With so many talent auditioning and being booked daily, we wanted to share some definitions of the jargon that gets used on a daily basis within the agency.

These terms are extremely valuable to understand for every working actor and model in the business.

Self Tape or EcoCast

A self tape audition (frequently referred to as an EcoCast as well) is essentially a video audition. This is not done in person but rather the talent films their audition from home on a camera or phone to be submitted electronically. The self tape audition is growing in popularity so chances are you will have to do one at some point. For tips on how to create the best self tape, check out Max’s Top 5 Tips!


In almost every audition scenario, you will be asked to slate. What this means is to introduce yourself, which agency represents you and often times your role. This is the first impression you make on the casting directors so you must always be clear and professional. You may often times be asked to show your profiles or your hands during this time as well. Simply follow direction while staying calm and confident.

SOC Roles

SOC stands for Silent-On-Camera. What this means is that you are auditioning for a role that has no lines. You will simply be using your facial expressions or physical actions for the role. This is very common in commercials especially. Even though you do not have lines for an SOC role, still make sure to practice your facial reactions before the audition!

PP Roles

PP stands for Principal Performer. What this means is that you are the star. You will be the main performer in the centre of the commercial and have a lot of screen time. Often times this performer will be the ones with important lines or the one demonstrating the product/service.

Callback or Recall

A callback audition is a second audition for the same role or project you previously auditioned for. What this means is that the casting director/clients liked you and want to see you again before they make the final decision. It is like making it on to the next round. Perhaps you did a self tape the first time and now they want to see you in person, or vice versa? Either way, it is a very good sign to get a callback, however there’s still a chance you won’t be booked.


If your agent calls to put you “on hold”, this is a very good thing, however it does not mean you are booked quite yet. Being put on hold means the clients like you and might want to book you but are not 100% sure yet. It might mean they are still deciding between you and someone else for the role or perhaps you are the backup incase their first choice is unavailable. This also means you must keep the shoot dates open and available for them in the case that you are booked. They will either release you from the hold or book you once a decision is made.


When you are released from a hold, it means the producers have decided to go in another direction and do not wish to hire you. You are free once again on the hold dates to do as you’d like. While this is disappointing, you should still be proud to have been put on hold in the first place because that means they did like you and you were close to booking the part.


Getting a booking means you are getting hired for the part. You may have been put on hold first or they may have booked you right away. This means you were available for the necessary shoot dates and they liked you the most. From here you will attend any fittings required and then the actual shoot! Your agent will be in touch will all the details on location, wardrobe, makeup, etc.


A buyout is a flat payment made to you for a job (commercial/photoshoot/etc.) instead of getting paid residuals every time they use the work. In other words, you are only paid once up front for your work which they are free to use for a certain length of time. This payment is normally quite high for a short amount of work since they are able to use the commercial or stills as many times as they want within the time frame they paid for.

We hope these definitions helped any new actors who may have been confused when hearing these terms.

If there are any other words or acronyms that confuse you, let us know and we’ll be more than happy to explain!

For more tips on the industry,  be sure to follow us on FacebookInstagram and Twitter and tune in every week to the blog!

To see our awesome talent check out our roster at http://www.maxagency.com/

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php