Tag Archives: FASHION

The Legend, Givenchy

 Hubert James Taffin de Givenchy was born In 1927 in Beauvais, France.  Raised largely by his mother and maternal grandmother from whom he inherited his passion for fabrics. In 1944, at the age of 17, he moved to Paris and began school at Ecole des Beaux-Arts. The designer’s height ,6′ 6″, made an immediate impression on Paris, where he soon made a name for himself as a talent to watch.In 1952, he established his couture house, la Maison Givenchy,

Hubert James Taffin de Givenchy

1954, Givenchy became the first couturier to present
a luxury ready-to-wear line.He inherited his design philosophy of simplicity from his friend, idol and mentor, Cristóbal Balenciaga.

Cristóbal Balenciaga.

“Balenciaga was my religion,”

Givenchy first met his iconic muse, Audrey Hepburn, in 1953 which started their 40 year friendship. Givenchy went on to design the actress’ personal ensembles, as well as those made famous by her in timeless films such as Funny FaceSabrina, and of course Breakfast
at Tiffany’s

Audrey Hepburn
Audrey Hepburn in the iconic little black dress in Breakfast at Tiffany’s

Loved by some of the most iconic stars of the 20th Century – from Grace Kelly, Elizabeth Taylor, Jackie Kennedy and Wallis Simpson, to his most famous muse Audrey Hepburn – Givenchy’s name and legacy have been synonymous with Parisian chic for more than 50 years. Givenchy sold his label in 1988, and retired seven years later, and stayed relatively out of the spotlight, commenting occasionally on fashion moments like the royal wedding.

1957 saw the launch of one of Givenchy’s most influential designs, the “sack” silhouette. Revolutionary for its time, the sack dress abandoned form and waistline, and in its place offered mystery surrounding the female body beneath. Givenchy also encouraged women to show more of their legs during the day with raised hemlines, and in this movement he became a predecessor of the one of the most influential decades in fashion, the Sixties.

The Sack Dress.

1974 marked a milestone for the House of Givenchy, with the launch of the first men’s collection Gentleman Givenchy. The launch of the “Givenchy Gentleman” line would become a reference in men’s fashion.

Givenchy was succeeded by widely celebrated and innovative designers including Alexander McQueen, John Galliano, Julien Macdonald, and Riccardo Tisci.

Givency logo


Follow us, share and like more content we put out daily on FacebookInstagram and Twitter! Never miss a moment with MAX Agency!

For more of our awesome talent check out our roster at http://www.maxagency.com/

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php

Project 333/33

How many of your clothes do you actually wear? Realistically, maybe only a few pairs of pants and a few of you fav shirts.

This year the trend of 333/33 is circling around.

Project 333/33 is where you only have 333 articles of clothing in your wardrobe or 33 article of clothing. The point of this is to reuse what you wear the most, save money on buying new clothes and to learn about your fashionable side by mixing and matching different clothes from what you have.

Studies have shown that the people who are trying this trend have liked it a lot better. Most people said that their workplace peers didn’t even realize that they were wearing the same pieces of clothing but with different shoes, jewellery or handbag.

This is a great way to save money and to get longer wear out of clothes.  Try it out, see if you like it! It might surprise you what you have sitting in your closet.