Tag Archives: Fashion News

The Legend, Givenchy

 Hubert James Taffin de Givenchy was born In 1927 in Beauvais, France.  Raised largely by his mother and maternal grandmother from whom he inherited his passion for fabrics. In 1944, at the age of 17, he moved to Paris and began school at Ecole des Beaux-Arts. The designer’s height ,6′ 6″, made an immediate impression on Paris, where he soon made a name for himself as a talent to watch.In 1952, he established his couture house, la Maison Givenchy,

givenchy
Hubert James Taffin de Givenchy

1954, Givenchy became the first couturier to present
a luxury ready-to-wear line.He inherited his design philosophy of simplicity from his friend, idol and mentor, Cristóbal Balenciaga.

balenciaga
Cristóbal Balenciaga.

“Balenciaga was my religion,”

Givenchy first met his iconic muse, Audrey Hepburn, in 1953 which started their 40 year friendship. Givenchy went on to design the actress’ personal ensembles, as well as those made famous by her in timeless films such as Funny FaceSabrina, and of course Breakfast
at Tiffany’s
.

Audrey Hepburn
Audrey Hepburn in the iconic little black dress in Breakfast at Tiffany’s

Loved by some of the most iconic stars of the 20th Century – from Grace Kelly, Elizabeth Taylor, Jackie Kennedy and Wallis Simpson, to his most famous muse Audrey Hepburn – Givenchy’s name and legacy have been synonymous with Parisian chic for more than 50 years. Givenchy sold his label in 1988, and retired seven years later, and stayed relatively out of the spotlight, commenting occasionally on fashion moments like the royal wedding.

1957 saw the launch of one of Givenchy’s most influential designs, the “sack” silhouette. Revolutionary for its time, the sack dress abandoned form and waistline, and in its place offered mystery surrounding the female body beneath. Givenchy also encouraged women to show more of their legs during the day with raised hemlines, and in this movement he became a predecessor of the one of the most influential decades in fashion, the Sixties.

The Sack Dress.

1974 marked a milestone for the House of Givenchy, with the launch of the first men’s collection Gentleman Givenchy. The launch of the “Givenchy Gentleman” line would become a reference in men’s fashion.

Givenchy was succeeded by widely celebrated and innovative designers including Alexander McQueen, John Galliano, Julien Macdonald, and Riccardo Tisci.

Givency logo

 


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ICYMI: NYFW18. Our Fave Things

ICYMI: NYFW18  was filled with political messages, inclusive designs, an internet leak, and a final fashion week show for a big name! continue reading to find out!

We Are All Human Beings
Creatures of Comfort. Designer Jade Lai

ICYMI: Hilfiger, Klein, Siriano, Gurung, Vivi Zubedi and more, featured immigrant models and children of immigrants in their shows. Not only was this in protest to a certain american, it also showed the makeup and diversity of fashion. Something Max Agency has always fully supported (check out our beautiful and diverse roster of talent, link at the bottom).

ICYMI: Kanye West also featured model Halima Adam who walked fiercely in her hijab. Many designers cast models of all sizes and ethnic backgrounds, reflecting the true essence of fashion, style and beauty. We at MAX are so proud and happy to see inclusivity  reflected at the top tiers of fashion, something we have represented since we began 18 years ago.

Kanye West, Halima Aden
Kanye West (left) featured refugee-camp-born and stunner, Halima Aden (right)

ICYMI: Remember #HotFelon from the Internet? Well, it looks like this meme has come to life! This,(fingers crossed) reformed convict has thankfully found a new career as a successful model after going viral in 2014 when his mugshot was posted online. Jermery Meeks made his debut on Philip Pleins catwalk.

Jeremy Meeks walks for Philipp Plein
Jeremy Meeks walks for Philipp Plein (Photo by Peter White/WireImage)

ICYMI:  Alexander Wang announced this this will be his last official fashion week show. Don’t worry, he’s not out of the game, just doing what he does best and switching it up. Opting instead to run his shows on off season dates.


For more of our awesome talent check out our roster at http://www.maxagency.com/

If you want to become one of our talent, apply here! http://www.maxagency.com/application.php

Follow us, share and like more content we put out almost daily on FacebookInstagram and Twitter! Never miss a moment with Max Agency!